Taking its name from the Sanskrit word for “surprise,” the Alila brand, acquired by Hyatt in 2019, and represented by JMI Realty and Fenway Capital Advisors, selected JWDA for its first new US build, the Alila Marea Beach Resort. 

Nestled atop the coastal bluffs in the laid-back beach town of Encinitas, CA, the design of Alila Marea draws inspiration from the area's unspoiled natural landscape and vibrant Southern California beach culture. Approaching the understated resort does provide a surprise of sorts, as it seamlessly merges with the rugged bluffs, sandy shores, and expansive ocean vistas. Framed by natural stone, warm woods, clean lines, and native plantings, the resort fosters a unique and immersive experience that honors the beauty of its surroundings, fostering a deep sense of connection to nature while prioritizing environmental stewardship.

The resort is home to 114 spacious guestrooms, nine studio rooms, five one-bedroom suites, and the Ponto and Grandview presidential suites. Coastal and garden views are framed from each chamber, with natural elements and organic lines informed by the landscape. Totaling 1,037 square feet, both presidential suites include floor-to-ceiling windows and double-sided fireplaces that serve both the interior living room and the outdoor living space. Amenities include a 1,000 SF bicycle and beach café, 4,500 SF spa, a fitness center, a 4,105 SF main restaurant and lounge, 1,410 SF restaurant terrace, 1,925 SF outdoor bar, 11,060 SF of meeting space, and three wedding venues.